Exclusive masterclass with recruitment expert Neil Eastwood

The Independent Care Group (ICG) is hosting a masterclass with author and social care workforce expert Neil Eastwood on 20th July.

The free event, to be held at the Principal York Hotel, will provide essential and practical advice on recruiting and retaining care staff during the current shortages.

ICG Chair Mike Padgham said: “Now more than ever it is vital that care providers can effectively recruit, develop and retain staff as the sector goes through a staffing shortage.

“This masterclass with Neil is an excellent opportunity to learn from someone who has become an internationally renowned expert in his field and we will be delighted to welcome him to York in July.”

Neil Eastwood is an international speaker on care worker recruitment and retention within Adult Social Care and author of the book ‘Saving Social Care – How to find more of the best frontline care employees and keep the ones you have’. The first edition has sold 10,000 copies and the next edition was launched on 22nd June.

He is also Founder and CEO of Care Friends, an employee referral app operated in partnership with Skills for Care which empowers the social care and healthcare workforce to become recruiters. Care Friends won the 2023 King’s Award for Innovation, the UK’s most prestigious business award.

Neil was previously a director for a national homecare provider with 10,000 staff.

The 20th of July event is ‘Recruitment and retention Masterclass: Finding and keeping care workers in York and North Yorkshire’.

It will be an opportunity to join Neil for a face-to-face masterclass sharing best practices to help providers grow and retain their workforce.

ICG Chief Executive John Pattinson added: “After the many workforce challenges providers have faced in the region, it’s time to regroup and focus on a fresh strategy.

“This is a great opportunity to join Neil for an exclusive ICG-hosted seminar to learn how to create the best recruitment strategy for your business in 2023 and practical ways of enhancing staff retention.”

The masterclass will look at:

  • What is the optimum sourcing strategy for 2023 and beyond?
  • How can providers attract both younger and older demographics more effectively?
  • ‘My candidate pipeline leaks. What can I do to fix it?’
  • Apart from increasing wages, what practical steps can providers take to drive retention rates up?

The masterclass is particularly aimed at registered managers, owners, directors, recruiters and HR teams.

For free tickets, please visit the members page on the ICG’s website