​On 25th February 2025, thousands of social care workers, providers, and supporters from across the UK converged on Westminster for a ‘Day of Action’ – a march to demand urgent reform for social care. They were standing up for a fair, sustainable system that values both the workforce and those receiving.

 

Event organisers #ProvidersUnite, a coalition of social care representatives, adopted charity song ‘Who Cares?’ as an anthem and rallying cry. The song and video, co-written and produced by Brian Johnson of the Independent Care Group, was used to promote the event and the song was performed live at Westminster, on the day, by Ivor Novello-nominated singer Boo Hewerdine, co-writer of the song.

 

“We’re really proud our little song has been so embraced by the care community,’ said Brian. ‘We hoped it would shine a little light on such an invaluable and often overlooked workforce, so having it part of such an historic event is amazing.’ 

 

“This song isn’t just about carers, it’s about all of us who rely on social care,” say Providers Unite. “ The song speaks directly to the heart of the care sector. It’s a message of unity, strength, and the need for reform.”

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Below is a photo from the Day of Action in London (with Brian and Boo leading a chorus od protesters) and also the original video of the song, featuring care staff and residents at St Cecilia's Alba Rose care home in Pickering, St Cecilia's Nursing Home in Scarborough and ubu in Harrogate.